Website Speed: Why It’s Important

Does your website take longer than normal to load? If so, it can have a serious impact on your site’s ability to attract new leads for your business or provide a quality site experience for anyone who happens to see it. Why is site speed important to the success of your site, and how can you improve the loading time of your site?

Why Site Speed Matters

Customers don’t want to wait all day to find out more about a product or complete a purchase. Tests have shown that decreasing the page load time form 8 seconds to under 5 seconds could result in thousands of extra dollars in sales. If your site takes too long to load, customers could hit the back button and make a purchase from the competition. To someone trying to buy something online, a slow loading speed is akin to waiting for too long in line at the grocery store. It is bad customer service and makes it less likely that they will come back in the future.

It Could Be Hurting Your Position in the SERPs

Google does not like sites that do not load in a timely fashion. It is one of the factors that it uses to determine which sites are quality sites and which sites are less than quality sites. If you notice that your site is having a hard time ranking, do a speed test to see where your site can improve and if increasing the speed of your site helps push it up the SERPs.

How to Improve the Speed of a Site

What actions can you take to improve the speed of your site? Well, there are many things that you can do. First of all, you should run a page speed test to benchmark your website’s speed. Then you’ll have a starting point to improve on.  Then, you should move your site from a shared host to a dedicated host. Second, you can add apps to your server that will increase the speed of your site. Finally, you can cache or compress files in an effort to streamline your site and make it run smoother and faster.

Sites that load quickly and allow customers to navigate with ease are sites that convert visitors into customers on a regular basis. Therefore, it is important to take steps to improve site speed and page load time in an effort to give your customers the experience that they deserve.