Monitoring your website is a very important part of a business. Failing to gain feedback on every aspect of how a company is functioning could cause productivity and progress to falter quickly. Customer feedback, monitoring inventory, revenue, and expenses help keep a company on track and moving forward steadily. Because a website acts as an online business card and first impression to customers surfing the net, monitoring your website becomes even more crucial to the success of a company.
So what should you monitor on your website?
Knowing how much traffic your website is generating is very important. If the traffic seems to be decreasing, you should know why. Think about online traffic like customers physically walking into your store. If the numbers are going down, so will sales. You will want to make sure that traffic is steady and continues to increase. Additionally, knowing how many people have been searching your company’s website is a very good thing to monitor. It will help you develop new marketing ideas that can draw even more traffic to the site.
While it is great to know how many visitors your website is receiving it is even better to know where those visits are originating from. Perhaps you have an article that is bringing in a great deal of traffic. This is valuable information. It always helps to know where your customers are coming from.
Do you know how well your website is functioning? It is a good idea to keep tabs on that to make sure your site is available for your customers to access. You do not want to lose countless potential customers or subscribers because a tab on your website is not working properly, or your server is down. If you keep up on things like this, your business will definitely benefit. Additionally, a professional, smoothly functioning website will leave potential customers with have a lasting impression and a great experience with your company. If you’re using a web hosting company, and you don’t know how well they are performing that could be a pretty big problem. You should be actively managing your SLA agreement with a third party solution in order to keep tabs on your web host, and file for a credit if need be.
When it comes to the functionality of your website this includes the shopping cart section. If your website’s shopping cart is complicated or slow this can cost your company a great deal of money. In fact, it is estimated that sluggish or difficult shopping carts might cause millions of dollars in sales lost. It is crucial to monitor this function and make sure it is always working properly.
There are a lot of little things that you can do to improve the quality of your website. Perhaps the download speed on your website is slow. Try to make some images smaller. You can also try to either compress or remove others. It is important to remember that some people have very slow connections. Make sure your website is accessible and easy to download as possible. This will encourage more page visits and result in more business.